Forget "caution," yellow means "go" for AHEAD and Nicklaus campaigns
Remember the success of the inaugural Play Yellow campaign? AHEAD, the golf industry's leader in quality and creative headwear, and longtime partner Nicklaus Companies, are launching this week, the 2020 Play Yellow headwear campaign coinciding with this year’s Honda Classic.
Remember also that "yellow" means caution when it comes to signs and traffic lights.
But with this collection, "yellow" means full speed ahead to help charitable efforts.
This assortment will include a new, limited edition Play Yellow performance cap for which AHEAD collaborated with Jack Nicklaus to design. The hats, featuring the iconic Golden Bear logo and signature, as well as the Play Yellow logo, will be available for purchase at several PGA Tour events, selected Nicklaus courses, and online. A portion of every sale will be donated to support Jack and Barbara Nicklaus's efforts helping pediatric care nationwide through the work of Children's Miracle Network Hospitals.
"There was such an overwhelmingly positive response the inaugural year of Play Yellow headwear that we certainly wanted to continue to support this campaign,” said Anne Broholm, CEO of AHEAD, which celebrates its 25th anniversary in 2020. “We wholeheartedly support Jack and Barbara’s passion for helping children. The Play Yellow campaign has inspired thousands and we are honored to play a role in its success.”
The legendary Jack Nicklaus often wore in the final round of tournaments in honor of Craig Smith, the son of a close Ohio family friend who was battling a rare bone cancer. Craig passed away in 1971 at the age of 13. Fifteen years later, on the morning of the 1986 Masters, Jack, at age 46, once again wore a yellow shirt, playing one of golf history’s most iconic rounds and winning his record sixth Green Jacket.
"Barbara and I are grateful to the team at AHEAD for joining us, the PGA TOUR, and many others in the Play Yellow effort to help make a difference in the lives of children, through Children's Miracle Network Hospitals," Nicklaus said. "Like us, AHEAD cares about giving back to children and families in need. They are not simply the best headwear company in golf, they are an organization of people with big hearts. Hats off to AHEAD!"
"Go: and see more about Play Yellow headwear and the special Jack Nicklaus collection, access the web site at www.aheadshopusa.com. For more information on the Nicklaus Companies, access www.nicklaus.com.