Invicta Watch Group announced that it entered into a multi-year partnership with Authentic Brands Group (ABG) for Shaquille O'Neal. The agreement includes a new line of watches designed by Shaquille O'Neal exclusively for Invicta, nationally televised programming in partnership with iMedia Brands and ShopHQ, its flagship nationally distributed television network, and a multi-faceted branding platform.
The Limited Edition Collection will feature exclusive design styles in collaboration with Shaquille O'Neal. "Shaq has a broad reach to all of our customers as he brings his positive approach to life and a sense of style," said Eyal Lalo, CEO of Invicta Watch Group. The new Limited Edition Collection will have unique designs combined with innovative creations from Invicta that consumers have loved for decades and that represent the quintessential essence of the Invicta brand.
The Shaquille O'Neal timepiece collection is slated to launch in Spring 2020 on ShopHQ and will be available at Invicta Stores and retailers worldwide.
Shaquille O'Neal is a one man brand.
O'Neal, who has a PhD in Leadership and Education, gives back through a number of annual philanthropic programs including Shaq to School, Shaqsgiving, and Shaq a Claus.
The debut of his Los Angeles restaurant, Shaquille's, along with his Las Vegas eatery, Big Chicken, has further elevated Shaquille's tycoon status he has positioned him as a successful restaurateur. A second Big Chicken location is slated to open in Glendale, CA and will debut at sea on Carnival Cruise Lines Radiance and Mardi Gras.