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Sports tech leaves it all on the field at CES 2020

At CES® 2020, experience the ways technology is changing the business of sports through enhancing athletic performance, smart arenas, esports and next-gen sponsorships.

Programming and exhibits at CES 2020 will feature the NFL, Intel Sports, Dell, Samsung, Razer and more who are in the game of showcasing the convergence of sports and technology.

Tech Is Part of the Game

Technology in sports has become as much a part of the game as the three-point shot. At CES conference programming, visionaries, athletes and experts from the likes of DraftKings, the NFL, FOX Bet, Sports Innovation Lab, Formula 1 and more will explore sports tech trends, from scouting and betting to improving the fan experience.

How WPP Is Striving for Diversity and Inclusion

Formula 1 on the Fast Track to the Future of Sports Fan Analytics Learn more about how the inception and development of data analytics and research at Formula 1 has revolutionized the team's understanding of its fans and how fans engage with the sport.

Is Esports a Sport?

Industry leaders in the sports tech space provide their insights about whether esports is a sport. Read what they had to say.


Sports Innovation Lab and CES proudly support the mission of Women in Sports Tech (WiST) to drive growth opportunities for women at all stages of their careers throughout the sports tech landscape.

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