Jim Nantz to open vineyard vines concept store

I covered the event when Jim Nantz announced his partnership with vineyard vines... now more news.

vineyard vines, a brand best known for its smiling pink whale logo, announced today a new concept store featuring the Jim Nantz by vineyard vines collection. Slated to open in winter 2020, the store is the latest collaboration of Nantz, a renowned sports commentator and notable Pebble Beach resident, with the vineyard vines brand. It will provide a unique shopping experience for visitors to America's premier golf resort while deepening vineyard vines' commitment to the golf lifestyle. The Jim Nantz by vineyard vines store will be located just steps away from the putting green at Pebble Beach Golf Links, site of the 2019 U.S. Open, and directly across from the iconic Lodge at Pebble Beach.

"We are excited to team up once again with Jim Nantz, a long-time resident of Pebble Beach and the voice of golf for over 30 years," said Shep Murray, vineyard vines CEO and co-founder. "Following the great success of the launch of Jim Nantz by vineyard vines in spring 2019, we're looking forward to engaging with the community in Pebble Beach and further sharing Every Day Should Feel This Good moments with all who stop by."

"Jim is one of golf's most respected figures and we're thrilled to bring our partnership full circle with the Pebble Beach concept store," added Ian Murray, vineyard vines CEO and co-founder. "We look forward to also expanding our retail footprint on the West Coast and finding new ways to outfit our customers both on and off the course."

"To call Pebble Beach the home of this new collection is a dream come true," said Jim Nantz. "I am grateful to Shep and Ian for their support from day one. We are committed to creating the next great golf apparel brand and this is a gigantic step on our exciting journey. Pebble Beach is the ultimate golf destination, but it is more than just that. Every facet of the resort lives up to the gold standard put forth by CEO Bill Perocchi and his remarkable team. Our new store will be a perfect reflection of the Pebble Beach way of life."

Added Perocchi, "Jim Nantz has been a great friend of the Pebble Beach Company and we couldn't be more delighted to provide the location for his flagship store. The vineyard vines brand ethos and the quality of Jim's collection dovetail perfectly with the Pebble Beach brand and the lifestyles of our resort guests, golfers and residents."

A New England-based company best known for its whimsical neckties and smiling pink whale logo, vineyard vines was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented "the good life." In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialties and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com, and at over 100 freestanding stores.