INFLCR is helping schools and student-athletes build stronger brands and tell more stories through social media.
INFLCR is a platform that helps colleges and universities send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
Georgia State is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors. They, like other institutions plan to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.
“We are always looking for ways to expand the Georgia State brand as well as empower our student-athletes, and INFLCR allows us to do both,” said Georgia State University Associate Athletic Director of Sports Communications, Mike Holmes.
“Our staff has been developing creative and exciting content for a long time and the INFLCR software will allow that content to reach a much greater audience. Social media is a powerful tool in building brand equity, and we look forward to taking our platform to the next level with INFLCR.”
This gives universities like Georgia State more reach as their athletes are the best representatives to spread the athletic department's message.
Student-athletes, coaches, and staff from the Panthers’ football, men’s basketball and women’s basketball programs will now gain access to photos, videos and graphics created by Georgia State and delivered through the INFLCR platform and mobile app, to share on their personal social-media channels.