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#HackTheBracket for a March Madness win with Adobe Analytics

Athletes are always looking for an edge, just like college basketball fans are when filling out their NCAA Tournament brackets. With Adobe Analytics, fans can analyze approx. 100 key metrics that could be used to predict winners, from three-point shooting, effective field goal percentage, offensive and defensive rebounding, and players’ offensive rating, free throw percentage, and much more.

Additional features like play by play data and “watchability” metrics means that today’s data obsessed sports fan can get truly granular to predict outcomes – as well as simply which games might be the most fun to watch! This is important as fans not only want to see their favorite schools win, but also maybe finish on top of the heap in their office pool.

Fans can register free and start building brackets here:

You can also win! Details on a contest for fans to win tickets and travel to this year’s championship game here:

Additional info:

Here’s how to play:

1. Create an official college basketball bracket online and submit to Adobe’s official group prior to the scheduled tip-off time of the first game of the first round on Thursday, March 21, 2019. Use your full Twitter handle as the name of the bracket; this will allow us to contact you. Might we suggest you use insights from our tool while filling out your bracket?

3. Tweet about your experience at least once using #HacktheBracket and #sweepstakes.

The two (2) participants with the greatest amount of points based on the bracket ranking system by 9am PDT on Monday, April 1, will each receive a $2,000 travel voucher and a cash award towards two (2) tickets the national championship game in Minneapolis, Minnesota on Monday, April 8, 2019. Winners will be notified via direct message on Twitter, on Monday, April 1, so be sure to check your inboxes and follow the success of your bracket.

Winners must claim their prize by replying and providing necessary information on Twitter by 12pm PDT on Tuesday, April 2. Participants must be 18 years or older to win. No purchase necessary.

Adobe wants to give you that much needed edge for March Madness.

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