HyperX brings esports truck to football fans
HyperX, the gaming division of Kingston Technology Company, Inc. and brand leader in gaming and esports, brought the HyperX Esports Truck – North America’s first mobile competitive gaming arena to the Big Game.
It hosted four days of free football gaming competition at the Super Tailgate Party located just one block from Mercedes-Benz Stadium. The HyperX Esports Truck is owned and operated by Allied Esports, a global esports entertainment company. Proceeds from the sale of food and beverages will support the NFL Retired Players Association.
Bigger than four full-sized food trucks, the two-level HyperX Esports Truck brings a unique esports experience to Atlanta and fans. The state-of-the-art, 18-wheel, 35-ton semi-trailer unfolds with a push of a button revealing a self-contained mobile esports arena.
Fans joined the free gaming experience to compete against other football fans and local gamers on HyperX’s pro gaming stage. Attendees tested their gaming skills using the latest HyperX gaming gear as they battled fellow gamers for the chance to win HyperX award-winning gaming gear including gaming headsets, keyboards, mice, and mousepads. Visitors to the truck shared photos, so check out your favorite social media platform.
“The energy surrounding the big game is building. Fans from around the world are gathering to make everything about this year’s game the biggest and best ever,” said Daniel Kelley, HyperX’s director of corporate marketing. “Gaming at the HyperX Esports Truck will give football and esports fans a unique opportunity to game off-the-field on a pro-level stage during Big Game festivities.”