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Start the New Year with Kiwi for Gmail

If one of your New Year's resolutions has anything to do with email, you should check out Kiwi.

Email is among the most important elements people deal with every single day. Kiwi for Gmail, the highly rated application that redefined the desktop G Suite experience, unveils the new Focus Filtered Inbox for Gmail. Its newest innovation delivers a powerful, dynamic inbox that can filter out email noise with a set of persistent filters you can mix, match and flip on & off with a single click.

Kiwi for Gmail has the highest overall rating of all third-party emails apps on the Mac since its beta debut in 2015, surpassing other well-known apps such as AirMail, Unibox and Go for Gmail. The Focus Filtered Inbox includes new features that allow you to block out the noise of emails based on Date, Importance, Unread, Attachments and Starred. The features make it so that one’s inbox is always clear with just a short list of emails to work through and redefine it on the fly.


Easily accessible from the Sidebar Ability to streamline your emails to only items of importance Filter out old, unread or non-important emails for a short list Quickly find an email with attachments Easily turned on and off and remembers your choices for next time Cut the noise to a short list of your most relevant emails Filter to show only unread items or just today’s email Combining multiple filters is easy

“Part of the problem with previous approaches is that they force users into these fixed views of their inbox,” says Eric Shashoua, CEO and Founder of Kiwi for Gmail. “If you archive an email, suddenly you can’t find it. If you only see email Google marks important, you constantly know you’re missing things and need to go digging in the ‘unimportant’ email.”

The idea is that, rather than inflexible configurations of your inbox which assume you want to be looking at the same thing all the time. Users should be able to flip back and forth to see different slices of your email in a click.

Google, Microsoft and Apple have repeatedly released features trying to solve that specific issue, and in some cases whole products. Around $350 million has been spent in acquisitions (Mailbox, Acompli, Sparrow, Astro alone total close to $300M), and more spent in funding dollars to startups over the past 8 years. If the internal expenses of the tech giants to build their own iterations as well, with a total going close to over $500M.

“The fact is, people don’t have time to organize their inboxes, and it gets messy. So we don’t expect them to,” says Shashoua. “More than 80% of users have tried repeatedly to get their emails under control, and while they tend to have initial success, the average amount of time it lasts is just six days.”

The Focus Filtered Inbox for Gmail is now also available to enterprise users through Kiwi for G Suite. If you would like more information you can visit their website at You can also stay up to date by following them on social media platforms such as Facebook, Instagram or Twitter.

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