Sure Petcare announces Animo dog activity tracker

Now you can track your dog's steps and daily activity.

Sure Petcare announced the launch of Animo, the lifelong activity and behavior monitor which learns and accurately interprets the unique behavior and activity patterns of a dog. Animo delivers insights into a dog’s activity and sleep, as well problem behaviors such as shaking, scratching and barking. These insights help owners to understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalized pet care.

Worn on a dog’s collar, Animo comes with three different sized attachment bands, making it suitable for dogs of all sizes. Weighing just 22g, Animo is lightweight, comfortable and waterproof. It sits flat against the collar and its “twist and lock” fitting not only makes it easy to attach and detach, but also holds the unit firmly in place. It operates using a standard coin cell battery which lasts for six months, preventing the need for regular charging.

Animo connects to the Sure Petcare – Animo app via Bluetooth Low Energy (BLE), where owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behavior reports by day, week, month or year. The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot changes in sleep patterns.

Key features of Animo and the Sure Petcare app include:

Activity: Set and monitor daily activity goals, check last walked time and view activity reports by day, week, month and year.

Sleep Quality: Hour-by-hour sleep quality report throughout the night; a poor night’s sleep can be an indication of stress, discomfort or illness

Calories: track the calories burnt by your dog and compare this to a recommended daily target based on their breed, age and weight

Behavior tracking: receive alerts for increased barking, scratching or shaking

Connect with family and friends: Animo can be synced by any member of your app household and owners can share access to the app with their friends and family.

“We can’t be with our pets 24/7, so we have created Animo to give dog owners a window into their dog’s day: not only to tell them what he gets up to when they’re not around, but more importantly to spot changes in behavior and activity over time, which may signal changes in their pet’s health and wellbeing.” said Nick Hill, founder and CEO of Sure Petcare. “Animo is the result of a collaboration between Sure Petcare and our sister company within the Antelliq group. Over the past 18 months we have combined Antelliq’s world-leading animal monitoring expertise, our pet industry experience and the advice of world-renowned dog behaviorists to create a product which will change the lives of dogs of all breeds, ages and sizes."

Just like human fitness tech, pet tech continues to be a growing industry, with the global market expected to increase to $2.36bn by 2022, according to Grand View Research. In 2017, UK dog owners spent a whopping $10 billion on general products and services for their animals. .Animo is available to purchase online today at surepetcare.com, and in the coming weeks from leading pet retailers* for an MSRP of $79.99.

Info:

Animo Dog Behavior and Activity monitor, MSRP $79.99

Box contains:

Animo Monitor

Collar attachments in 3 sizes

Replacement battery (CR2032)

Quick Start guide

1-year warranty included

Sure Petcare app

The Sure Petcare app-Animo is available for free download on the App Store (iOS 9 or later) and Google Play (Android 4.4 or later). Desktop requirements: latest version of Safari, Chrome, Firefox or Internet Explorer on Mac OS X v10.9 or later and Windows 7 or later.

Technical Specifications

Dimensions: are 37mm dia. x 11.5mm depth

Weight: 22g

Battery: CR2032 coin cell battery

Battery Life: 6 months

Water Resistance: IP67 - Protected from immersion in water with a depth of up to 1 metre for up to 30 minutes

Collar Attachment: Fits collar widths 12mm – 30mm

Sensor: 3 axis accelerometer

iOS & Android Compatibility: iOS 9 and above or Android 5.0 and above

Bluetooth: Bluetooth Low Energy