Rick is joined by "The Toy Guy" as the holiday toy shopping season is underway.
Give it a watch:
In 2018, online sales are projected to be more than 35% of all U.S. toy sales in the U.S., a significant jump in just one year. Moreover, with the disappearance of Toys “R” Us, online will play a more critical role than ever this year. Like Black Friday, Cyber Monday has evolved to span more than just one day, with special deals designed to get--and keep--consumers shopping online. From hourly offers to flash sales, to exclusive deals on specific sites, online shopping is transforming toy sales and promotion.
Chris Byrne is here to discuss the unique challenges for consumers this year and the impact of online growth for research and purchase, and the advantages dedicated apps (the fastest growing segment of online). Chris can discuss this trend and what it means to deal-seeking consumers. He also shows some of the hottest toys that parents and gift givers will be clicking for as they make holiday purchasing decisions and provide insight on how parents can get the best deals.
Chris and Rick discuss:
● What are some of your top toy picks for this year? ● What should people know and consider when shopping online and what are the best sites? ● How important/reliable are peer reviews on shopping sites? ● With all the deals, being offered is there a best time to buy toys this season? ● Where can consumers go for more information?
Chris is an independent toy analyst, researcher and consultant. He brings more than 30 years of industry experience in the toy industry to his role. He is an acknowledged expert on toys and play in the culture and brings his extensive knowledge of toys, education and child development to his work. Chris is widely published on the topic of toys and family life and his work has appeared in a variety of trade magazines, journals and websites. He is also featured in the Netflix series, The Toys That Made Us as a toy historian. His book on the most popular toys from the 1950s to the 1980s, Toy Time gives the background on some of the all-time classic toys. Chris is extensively quoted in the media and appears regularly on local and national television commenting on toys and demonstrating new products. His media appearances reached more than 200 million consumers in 2018 in just a three-month period. He appears regularly on “Live! With Kelly & Ryan,” and has been seen on “Marie” with Marie Osmond, “Oprah, “Soap Talk,” “The Today Show,” “Good Morning America,” “The CBS Evening News,” “ABC Nightly News,” “Fox & Friends,” “CBS This Morning,” “Good Day New York,” CNBC, CNNfn, MSNBC, ABC, “The Motley Fool,” National Public Radio, Bloomberg Television and Radio, and on countless other national and local market business and consumer programs around the country and internationally.