Post Cereals scores a goal with MLS partnership
Post Cereals channeling the 70s and 80s by putting soccer trading cards on cereal boxes starting in June.
Major League Soccer fans and grocery store shoppers alike will be able to get into the game in a big way from coast-to-coast this summer. Starting in June, limited edition MLS cereal boxes can be found at grocery stores nationwide, featuring collectible Topps® MLS player trading card cut-outs. In addition, more than 20 events will be held in grocery store parking lots across the country from June through August as Post serves as the Official Cereal of Major League Soccer. The tour will also make stops during the Schwan's Cup Youth Soccer Tournament in the Twin Cities and 2018 MLS All-Star Atlanta. Activities will range from a soccer kick activity, photo and temporary tattoo stations, a plinko game for prizes and cereal sampling including Honey Bunches of Oats®, Pebbles® Cereal, Honeycomb® and OREO® O's. See the full events calendar with locations and times at the Post Cereals Facebook events page. In addition to the retail events and collectible boxes, the sponsorship will provide in-stadium and on-air brand visibility, MLS player appearances, MLS game tickets, in-store promotions and prizes. "Our sponsorship program will allow fans to get closer to the game and have a lot of fun with their families this summer," said Roxanne Bernstein, Chief Marketing Officer at Post Consumer Brands. "Partnering with Major League Soccer enables us to do some really entertaining and interactive things and we can't wait for fans to get a taste of the fun."