Coin Up proves 'a little' can mean a lot

Coin Up is a mobile app that makes it simple to create bug social impact with small change, it is dedicated to helping businesses positively transform the world, penny by penny. While being “socially conscious” is a bit of a buzzword these days in the entrepreneurial world, it truly is the ultimate win/win. The approach is a powerful way to boost your bottom line, increase team spirit and encourage creativity, all while making the world a better place.

The innovative app the provides a platform for donors to give to their favorite charitable causes effortlessly. Once downloaded and registered, the app will round up everyday purchases made on your credit card or debit card to the nearest dollar and send the “spare change” directly to the person’s chosen charities each month. The app is free to download and currently available for iOS devices on the App Store. Non-profit Partners Include: ALS in Wonderland Foundation Boys & Girls Clubs of America Freedom to Live Foundation Leave No Trace March of Dimes Foundation Peace 4 Animals And many more… As a seasoned entrepreneur, Leena Patidar (CEO of Coin Up) understands first-hand both the challenges and rewards of creating and sustaining a socially conscious business. “There is more than one way to become successful,” she explains - the key, it seems, is to remain true to your vision, know your strengths and develop strategies that work for you. Here, Patidar offers the top three strategies that work for her as she maintains a thriving business centered on the concept of simplifying social impact efforts, while creating major change. Set Realistic Expectations: The old motto may have been “go big or go home,” but when it comes to identifying the cause your business will supports, it’s best to start small. Choose a realistic goal that you can reach without over exerting your budget and resources. Often, a local project within your immediate community is a great place to begin and the achievable success will encourage higher results as the team evolves.

Create a Conscious Culture: Any successful impact effort requires focused teamwork. Develop recruiting and training processes, internal protocols and communication patterns that supports your impact goals. Then stay true to your company’s values. Before you know it, applicants will choose to work with you because of your social focus.

Find Socially Conscious Allies: As the saying goes, “you are who you associate with,” both in life and in business. When looking to partner or collaborate with other businesses, consider whether their social objectives align with yours. Partnerships with like-minded organizations, that look for ways to give back and support their communities, can help widen your impact, inspire new and creative approaches and keep you zeroed in on your goals.

Establishing a socially conscious business model isn’t rocket science. Don’t overwhelm yourself by making the process complicated. Simply start small, and make doing good part of the foundation of your business. You’ll be surprised at the level of impact and growth you can achieve, and just how contagious it is!

Coin Up’s mission is to create a society that engages in charitable giving through the convenience of everyday transactions. For more information, visit www.coinupapp.com.