top of page

Is the HeadBlade a women's shaver or work of art?

Can a women's razor/shaver be classified as a piece of art? Let's head on over to Indiegogo to find out.

An Indiegogo campaign to bring the Aveline razor to market and is targeting a June 2018 product launch. The razor is expected to cost about $18 but will be discounted for its Indiegogo project. This is a razor that features including massaging roller balls, easy push-button blade replacement, a built-in stand, a unique 3+3 flexible blade cartridge and a moisture strip composed of Vitamin E, Aloe, and Lavender Oil.

It's also a design marvel.

The original HeadBlade was designed by Todd Greene in 1997 and follows the axiom "necessity is the mother of all invention." Besides winning numerous national and international design awards, Todd’s HeadBlade is in the permanent collection of the Museum of Modern Art in NYC. His most recent design, the MOTO, won a Red Dot Design 2017 Award, and A' Design Award Bronze 2018. Since 1999, HeadBlade has pioneered the headcare market and expanded the company's product range to incorporate complete skin care. He is now concentrating his design acumen on women’s grooming and is excited to launch Aveline,

“The Aveline family of products blend technological design with beautiful aesthetics,” said Todd Greene, president and founder of the Aveline and HeadBlade brands. “Other razors being marketed to women overlook the importance of design and focus on marketing. They sell the convenience of purchasing online via subscription sites and rebrand existing products already available in retail. We created a unique razor handle, featuring four ways to hold it, that allows for longer, smoother strokes while shaving.” Easy to use. No nicks, cuts or skin abrasions.

“For nearly two decades, I created and designed for a niche market,” said Greene. “We are excited about our next challenge of expanding into an established but quickly changing women’s market.”

If you are looking to take part in maybe your first Indiegogo campaign and are looking for the ultimate when it comes to shaving. Here is your chance.

bottom of page