PanzerGlass partners with Caroline Wozniacki
Ask her opponents on the tennis court. It's hard to hit the ball through Caroline Wozniacki.
PanzerGlass, one of the leading manufacturers of screen protection for smartphones and tablets, has gained the same reputation as the No. 1 tennis player in the world.
So it's only natural that PanzerGlass has entered a unique partnership with one of the world’s best, Wozniacki, in order to ace the storytelling of smartphone privacy. “Our brand is mirrored in Wozniacki as an ambassador. We share the same passion. Wozniacki loves sharing with people the passion of what she is doing, which is exactly what we do every day. On top of that, we can tap into Wozniacki’s fanbase and she can help us engage with an active female audience,” says Michael Brønd, Head of Global Marketing at PanzerGlass.
All personal data shared over the Internet is subject to privacy issues. Personal information: Sensitive personally identifiable information is data that can be traced back to an individual and that, if disclosed, could result in harm to that person. Business information: Sensitive business information includes anything that poses a risk to the company in question if discovered by a competitor or the public. Such information includes trade secrets, acquisition plans, financial data and supplier and customer information, among other possibilities. PanzerGlass helps you be the only one that sees this information.
"Our BrandGlass™ with privacy protection is the next generation of screen protection, a new way of protecting your private life and show a personal affiliation with a sports star, a company, a fashion brand or an organisation whose values you can identify with. On top of that, you also get a unique protection of a very expensive product, e.g. a new iPhone X. So we believe that we, with Wozniacki, can build up the right narrative about our brand and reach out to a big female audience all over the world," says Michael Brønd. Caroline Wozniacki herself is excited about teaming up with PanzerGlass. The close cooperation entails the launch of a new Caroline Wozniacki PanzerGlass™ product line, content creation, films, pop-up events linked to tennis and much more: “I am truly proud and excited about partnering with PanzerGlass. Their screen protectors allow me to protect my phone and my privacy wherever I go, which is important to me,” she explains. Steen Bollerslev, Executive Vice President Sales & Marketing at PanzerGlass, sums up: "Screen protection has become an active choice for consumers all over the world: People are becoming increasingly conscious about the importance of smartphones in their lives. From banking to booking of cinema tickets. We neither can nor will do without our smartphone. Therefore, we want top-of-the-line protection, and nothing beats PanzerGlass™. Our products are known for high quality and long life. And with Wozniacki as an integral part of the product, a new layer is added to our narrative, which can hopefully help to open doors to new customers and new markets around the world."