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Record wireless data used at 2018 AT&T Pebble Beach Pro-Am, continues trend

If you were lucky enough to attend this year's AT&T Pebble Beach Pro-Am, chances are you took selfies, sent texts and posted to social media. You weren't alone!

AT&T boosted coverage for the thousands of visitors attending the 2018 AT&T Pebble Beach Pro-Am by rolling out temporary upgrades in the area. When fans grabbed their smart phones ready to share the most exciting moments (including Bill Murray's pants) on social media, they enjoyed a faster, stronger network. AT&T deployed two cell towers on wheels (COWs) to get ready for the large number of smartphone users for the tournament; which boosted LTE capacity in the area by 164%. The COWs increased internet connectivity, and the improved coverage gave customers faster and more reliable connections. This year, visitors were busy on their phones and out in full force. They shared all the exciting action on social media; using nearly 8.7 terabytes (TB) of mobile data. That’s the equivalent of nearly 24.8 million selfies and a 30% increase in mobile data usage compared to last year. The PGA Tour has become more lax in their policies regarding cellphones on the course and fans are eating it up. In 2017, AT&T customers used more than 6.71 TB of mobile data on AT&T’s network during the tournament. That’s a 180% increase from 2016!

Mobile data usage continues to skyrocket at the tournament every year and at big sporting events around the world. AT&T has made it a point of emphasis by keeping visitors connected with an upgraded network and the best coverage right at their fingertips. By comparison, this was more mobile data than used at both the Super Bowl and National Championship Game! Imagine that! Here are those stats: Super Bowl: From kickoff to the halftime show to the final play, fans in Minneapolis used more than 7.2 Terabytes (TB) in and around the stadium. That’s equal to more than 20.6 million selfies from the stands. College Football National Championship Game: Alabama and Georgia fans used nearly 2.5 Terabytes (TB) of data during the National Championship game at Mercedes-Benz Stadium. Exactly how much data is that? Think more than 7.1 million selfies from the stands.

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