Golf Channel announced plans for its comprehensive coverage of the 2018 PGA Merchandise Show – the largest golf convention and business gathering in the world – with nearly 20 hours of news and instruction coverage Tuesday, Jan. 23 – Friday, Jan. 26. Golf Channel’s coverage will span across the four days, beginning Tuesday with the “PGA Show Demo Day” from the Orange County National Golf Center & Lodge driving range in Winter Garden, Fla., and continuing Wednesday-Friday at the PGA Merchandise Show from the Orange County Convention Center in Orlando.
With an insider look at the PGA Merchandise Show – a golf industry event that is not open to the public – Golf Channel’s coverage via Morning Drive and Golf Central will be delivered to a worldwide audience in more than 36 countries. Coverage will provide viewers live interviews with industry leaders, professional golfers from the world’s major tours, PGA of America members and a comprehensive overview of the latest products and trends for 2018 from some of the nearly 1,100 golf brands exhibiting on-site.
PGA Merchandise Show Week Programming Schedule: Jan. 23-26 (All Times Eastern)
7-11 a.m. (Live)
5-6 p.m. (Live)
School of Golf
7-11:30 a.m. (Live)
5-6 p.m. (Live)
8:30-11:30 a.m. (Live)
7-8 p.m. (Live)
8:30-11:30 a.m. (Live)
7-8 p.m. (Live)
Golf Channel’s expansive coverage of the PGA Merchandise Show will utilize several on-air personalities from the network’s news division, beginning with Charlie Rymer and Lauren Thompson offering coverage of the PGA Show Outdoor Demo Day on Tuesday. In addition to Rymer and Thompson, Wednesday-Friday coverage from the PGA Show Floor will include Matt Adams, Cara Banks, Lisa Cornwell, Matt Ginella, Damon Hack, Bailey Mosier and Gary Williams.
Golf Channel’s PGA Merchandise Show on-air coverage will be available to stream via Golf Channel Digital Tuesday-Friday. Comprehensive online editorial coverage also will be available throughout the week, with contributions from writers Jay Coffin and Will Gray. Golf Channel’s social media platforms will keep viewers engaged in the conversation about what’s generating buzz at the #PGASHOW throughout the week via the network’s social media channels – @GolfChannel and @GCMorningDrive on Twitter, @GolfChannel and @GCMorningDrive on Instagram and GolfChannel and GCMorningDrive on Facebook. Golf Channel social media host Alexandra O’Laughlin will host Golf Channel’s digital and social media coverage throughout the week.
Golf Channel’s coverage of “Demo Day” will begin Tuesday, Jan. 23 at 7 a.m. ET with Morning Drive airing live and on-site to highlight the latest in golf equipment from the expansive driving range at Orange County National. Rymer and Thompson will host Morning Drive on-site, featuring interviews and product demonstrations.
One the Expo Floor
Coverage of the PGA Show will transition indoors to the Orange County Convention Center, Wednesday-Friday, Jan. 24-26 to give viewers an all-access tour of the PGA Show. Morning Drive and Golf Central will provide on-site reports throughout the week, with featured interviews and segments originating from the PGA Show Floor. Coverage from the Convention Center will originate from a large, multi-purpose space elevated above the PGA Show Floor, with three set configurations for interviews, along with a putting green and a golf simulator for product demonstrations. Golf Channel also will feature a “Fly Cam,” a unique camera technology made popular in televising football and other sports. Suspended above the PGA Show Floor, the Fly Cam will span more than 700 feet, giving viewers an aerial viewpoint of the vast floor and the exhibitors. New for 2018 will be a “Jib Cart,” a mobile cart with a camera jib affixed allowing high shots of the booths throughout the Show Floor.
School of Golf at Demo Day
School of Golf, Golf Channel’s signature instruction program that airs on Tuesday nights, will kick off its eighth season with a one-hour special at Demo Day on Tuesday, Jan. 23, airing in primetime from 8-9 p.m. ET. Originating from the Cleveland Golf/Srixon/XXIO booth on the Orange County National driving range and hosted by Martin Hall and Blair O’Neal, the show will include special guests and interactions with a live audience.
In addition to Golf Channel’s on-air and digital coverage, the network’s lifestyle brands – GolfNow, World Long Drive, Golf Channel Academy and Revolution Golf will showcase their services at the PGA Show with special clinics, product demonstrations and on-site activations.
GolfNow, the industry’s leader in golf-related technology and services, will be exhibiting Wednesday-Friday from Booth #2173. In addition to showcasing advanced technologies that have created the largest tee-time marketplace in golf, GolfNow also will be educating course owners and operators about innovations and services designed to help them run their businesses more efficiently and successfully. GolfNow Business experts will be on hand at GolfNow’s 2,400-square-foot booth, offering its course partners technology demonstrations, as well as consultation on any of the GolfNow Services: Plus, a top-line focused consultative performance system for golf courses, including marketing, sales and automated pricing; Answers, a call center for golf courses, answering customer calls day and night; and Ride, a no-cost purchasing program that saves course operators from 6-35 percent on items they buy day-to-day, such as food, office supplies and agricultural products.
The Long Drivers
Thursday at 2 p.m. ET, World Long Drive competitors will be at the PGA Show to compete in a World Long Drive Bracket Challenge. Hosted by Golf Channel’s social media host Alexandra O’Laughlin and airing live via Golf Channel’s Facebook Live, the competition will take place at Golf Channel’s simulator on the Show Floor featuring eight men and four women, including World No. 2 Ryan Reisbeck, No. 3 Maurice Allen, No. 5 Trent Scruggs and 2017 Volvik World Long Drive Women’s Champion Sandra Carlborg.
Golf Channel Academy
Wednesday-Friday, Golf Channel Academy coaches will provide on-site instruction clinics at Golf Channel’s simulator set on the Show Floor. Wednesday’s clinics will feature driving, full swing, wedge play and putting clinics. Thursday’s clinic will include the full swing and Friday’s clinic will feature the short game, all streamed live via Golf Channel Academy’s Facebook page.
Revolution Golf, the industry’s largest direct-to-consumer digital platform delivering high-quality video-based instruction, travel content and integrated e-commerce will have a significant presence at the PGA Show. Golf Channel’s newest digital acquisition, Revolution Golf will be shooting digital segments at Demo Day and throughout the PGA Show Floor, including segments with its team of instructors