DISH offers 'Die Hard' this Christmas
Did you know, each holiday season, the Internet buzzes in debate over Die Hard’s status as a Christmas movie. This week, DISH took an official stance to help settle this controversial matter: Yes, Die Hard is a Christmas movie, and we they offer proof.
Based on DISH viewership behavior, 1.3 million Americans tuned in to Die Hard on Christmas Eve last year. That’s more than Home Alone or The Santa Clause. Still not convinced? 2.4 million people watched Die Hard at some point during the 2016 holiday season, and this number jumps to 4.3 million if you count Die Hard 2 (which is also a Christmas movie). To celebrate this holiday-favorite, DISH is gifting customers Die Hard on-demand today through Dec. 26 in what we have coined the “12 Days of Die Hard.” “Every December, Americans engage in the national online conversation about whether Die Hard is a Christmas movie,” said Jay Roth, DISH CMO. “So this year, we went into the archives to look at historical TV viewership on DISH, and we’re calling it: Die Hard is a Christmas movie.”
DISH first helped to fuel this seasonal pop culture debate with the November 2017 release of its TV spot, “Santa.” In the spot, Santa Claus uses DISH’s new voice remote to quickly find his favorite Christmas movie, Die Hard. The new DISH voice remote interprets natural language to generate and select content, and is available to all new Hopper customers at no additional cost. The “12 Days of Die Hard” runs on DISH from Dec.15-26. To access the Die Hard VOD, an Internet-connected set-top box is required.