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As seen on 'Shark Tank'... it's Novel Effect

A memorable moment from one’s childhood can be the first book that is read with them. It is a special time where you can either share a book from your own personal childhood or provide guidance as they try to read along with you. Christmas is right around the corner, a common reading tradition of “Twas The Night Before Christmas” is shared by many households alike. If you are looking to blend a new element into into the time spent reading with family and/or friends alike, look no further than Novel Effect.

Novel Effect, as seen on Shark Tank, is a voice interactive storytelling app that adds music, sounds and even characters voices, simply by reading a book out loud alongside the app. The music and sounds complement popular kids books as you them out loud, unlocking the magic of each page. Professional sounds designers with experience in video games, movies and television compose the soundscapes to match each book’s spirit and tone.

Novel Effect Library Includes…

  • Twas the Night Before Christmas

  • The Tale of Peter Rabbit

  • The Peace Book

  • Madeline

  • The Cat in the Hat

  • Where the Wild Things Are

  • Harold and the Purple Crayon

  • And more, with new titles added regularly

The Novel Effect system uses voice recognition to play the music and sounds at just the right moment based on your personal reading style. All content on Novel Effect is appropriate for kids 12 and under, with their library including everything from board books to sophisticated pictures books. Once you’ve chosen a book, find it in their library and tap it’s cover. The user can then tap “Add to Shelf” to download it to your virtual bookshelf, then after it has been downloaded tap “Open” to activate the soundscape and your device’s microphone.

If you are interested in enjoying a book’s soundscape, it is recommended to have a copy of the book on hand. If you don't own the book you can tap “Buy Book” to purchase a copy through their affiliates. Novel Effect also works with eBooks downloaded to your favorite eReader or smartphone, and they offer a small selection of free eBooks within the app.

Good stories have always had the ability to captivate - to hold one’s heart and imagination within the spaces of each world. Whether you are looking to bring a new magical element to Christmas stories or just your nightly reading with your child/children Novel Effect should will make storytime magic. Novel Effect is available for free for a limited time on iOS devices, you can download it through the iTunes AppStore. For more information visit their website at You can also keep up to date with Novel Effect on social media platforms such as Facebook, Instagram or on Twitter.

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