November 25 is Small Business Saturday

It's almost time to celebrate Small Business Saturday®. Small Business Saturday®, for 2017, will take place on November 25th. It is a day dedicated to supporting local small businesses and strengthening and celebrating communities throughout the United States.

It's important to Shop Small in your area.

Small businesses are the backbone of this country.

"Small Business Saturday helps us to grow every year while educating our clients about the importance of supporting local businesses within the community. Proudly, every year we host a big event to celebrate this day at our location. It has turned into a tradition—and now our own customers are the ones helping to spread the word about this special day." Ricardo Trillos Cao Chocolates Miami, FL

iPayment is also on board with Small Business Saturday and helping smaller retailers compete with the "big boys." "American Express is a great partner and we enthusiastically look forward to participating in and supporting both Shop Small and Small Business Saturday each year," said, Jenn Reichenbacher, VP, Marketing, iPayment, Inc. "Our small business customers are always looking for new promotional opportunities and tools to help them compete against both 'big box' and online retailers, and American Express does a phenomenal job of giving these businesses the tools they need, while making it easy! Small Business Saturday and the heightened awareness created by the movement truly makes a meaningful difference for our U.S. small businesses; helping them remain competitive and driving incremental sales throughout the holiday season." Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2016, an estimated 112 million consumers reported shopping at small businesses on Small Business Saturday, according to the 2016 Small Business Saturday Consumer Insights Survey.1 The day was also championed by elected officials in all 50 states and Washington, D.C. Small Business Saturday celebrates the diversity of small businesses across the U.S. and iPayment recognizes the importance of supporting small businesses, the jobs they help create, and the culture they instill in local communities. According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of firms with paid employees.2 Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com. Take Advantage of the Shop Small Studio to promote your business for Small Business Saturday.