Oakley is ready to share their latest iteration of the brand’s One Obsession #CantStop campaign, featuring Bubba Watson, PGA golfer and two-time Masters Champion. It should be a great follow as the US Open gets underway.
The latest release from Oakley, premiering during the week of the 2017 U.S. Open Championship, highlights Watson’s unique personality, showing how he lives his obsession on and off the course. This is a multi-channel brand campaign includes broadcast, digital, social, advertising, retail and an enhanced experience on oakley.com/one-obsession. Watson’s One Obsession 30-second television spot will debut Saturday, June 17 on FOX during round three of the second Major golf tournament of the year - the 2017 U.S. Open Championship. Developed to reflect Watson’s approach to the game of golf, the campaign showcases how the golfer keeps his creativity fresh.
See the full video here:
The One Obsession #CantStop campaign embraces athletes, professional or amateur, that approach sport as an obsession to wear proudly, 24/7. Bubba Watson is the latest in a line of world class talent to show their obsession, following Julian Wilson, Pro-Surfer; Mark Cavendish, Pro-Cyclist; Valentino Rossi, MotoGP Legend; Maverick Viñales, MotoGP Rookie; and Chas Christiansen, Urban Cyclist.