Adobe and Microsoft 'Lovefest' at Adobe Summit

Two tech giants are working together to create digital marketing solutions.

Adobe Summit provides an opportunity for people to attend and learn how to better understand your customer and create experiences that matter. Whether you’re new to digital marketing or an experienced veteran, you’ll gain valuable insights, tools and techniques for making the most of Adobe Marketing Cloud. The Adobe Summit, building upon a partnership announcement from last September, had Adobe and Microsoft Corp. announce their availability of their first set of joint solutions designed to help enterprises transform their customer experiences. Solutions were made recently available and will transform cross-channel experiences and campaign orchestration using Adobe Experience, Cloud and Microsoft Azure, Dynamics 365 and Power BI.

Adobe and Microsoft Corp. are collaborating on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale. Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results. Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.

Executive vice president and CTO of Adobe, Abhay Parasnis, states, “Today’s customers have high standards when it comes to brand interactions. Enterprise companies must deliver exceptional experiences at scale or risk losing customers to competitors. Bringing together Adobe’s and Microsoft’s sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touchpoints.” Scott Guthrie, executive vice president of Microsoft proceeds to state, “We believe the combined power of our technologies will allow enterprise businesses to harness their data in new ways, unlocking critical business insights and actionable intelligence. Together, we are delivering compelling and personalized experiences that will drive brand loyalty and growth.”

Actionable insights are being created through turning new integrations announced today, businesses will now be a better able to align sales and marketing, and create compelling personalized and consistent experiences for their customers.

Companies of Today will Unveil the Following…

  • The integration of Adobe Campaign and Microsoft Dynamics 365enables enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.

  • Adobe Analytics plus Microsoft Power BI offers increased insights across the enterprise. Brands are able to pull behavioral data into Power BI to visualize the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable, successful outcomes in real-time.

  • Adobe Experience Manager Sites Managed Service is now available on Microsoft Azure, letting companies deliver personalized web experiences faster and more efficiently no matter where their customers are. Brands can manage their web content across any screen within Adobe Experience Manager with lower management and resource costs.

The collaboration of both companies has stemmed from a strong track record in data science and machine learning, the two companies are collaborating on a semantic data model for understanding and driving real-time customer engagement. The model will standardize how data is structured and vastly expedite the process of gaining insights from massive amounts of data. The approach is being designed by industry leaders working in conjunction with one another such as; AppDynamics, Acxiom, Dun & Bradstreet, Qualtrics, Zendesk, [24]7 and MasterCard are participating with Adobe and Microsoft in the development of this new data model and are committed to building applications based on the common language. By providing end-to-end integration at the platform level, customers can more easily customize their apps, capture behavioral data within web and mobile apps, and glean insights from across Adobe and Microsoft services as well as any platforms that support the data model. Both companies are expected to provide an update on the progress at Microsoft Build 2017 on May 10-12. We recommend you keep up to date on the availability of joint offerings in order to witness the integration transforms the customer experience.