Bridgestone BFIT app to help golfers

Choosing the right golf ball for your game is one of the great quests in the sport of golf.

Bridgestone Golf has helped golfers choose golf balls at golf events, through phone conversations and going online. Now the mystery can be solved with the help of an app.

Bridgestone Golf – innovators and manufacturer of premium golf balls, clubs and accessories – introduce the BFIT golf ball fitting app, designed to help players and instructors quickly and easily identify the Bridgestone ball best suited to benefit the user.

BFIT is now available for iOS devices through the App Store and is coming to Android in the very near future. In development for more than five years, the technology in modern smartphones has finally reached a point where it can deliver against the original concept. The app records video of the user’s swing and analyzes it to provide swing speed, ball speed, launch angle, carry distance and total distance. Using this information BFIT will recommend the perfect golf ball for the user’s game.

Bridgestone Golf has a ball that fits the needs of every golfer.

“For the past decade we have separated ourselves from all other manufacturers by truly mastering the art of golf ball fitting, as it is an absolutely crucial aspect of optimizing performance,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “With the BFIT app we’re removing any barriers to ball fitting, as players will no longer need to come to special events or spend money on fancy launch monitors, we’re giving everyone all the necessary tools for free.”

Use the app anywhere, including a driving range or on the course. All that is needed is a partner to record the user’s swing and follow the simple on-screen steps to retrieve launch conditions. Once completed, the app will recommend a specific model of golf ball and players can share their data and findings through social media platforms.

Even Bridgestone's touring pros see merit.

“With my technology and physics background, the BFIT app is perfect for me,” says DeChambeau. “The success of Bridgestone’s ball fitting program has benefited many over the past decade, but the masses deserve to experience how valuable this process is and the app allows maximum inclusion for golfers of all skill levels.”

Bridgestone first introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs was a catalyst in the creation of the company’s most popular offerings, including the recently launched e6 SOFT and e6 SPEED series ($28.99 per dozen), as well as many more.

Bridgestone’s professional staff features 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising stars Bryson DeChambeau and Hudson Swafford.