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PGA Merchandise Show Week

Will be in Orlando all week for the 2017 PGA Merchandise Show. A ton of coverage on tap.

Here's some of what is going on:

  • More than 1,000 leading golf companies and brands within nearly 10 miles of Show aisles.

  • One million square feet of interactive exhibit, product demonstration and industry presentation space.

  • More than 40,000 influential PGA Professionals, manufacturing executives, VIP retailers, international industry leaders and top decision-makers.

  • Countless opportunities for new product discovery, new equipment and technology testing, golf fashion introductions, merchandise sourcing, education programs and professional networking.

Built by The PGA of America, the Association’s most successful members and the industry’s foremost experts on the business of the game, the 2017 PGA Merchandise Show, the “Major of Golf Business,” is the ultimate resource for industry leaders, top manufacturers, PGA Professionals and golf organizations to drive forward business, participation and interest in golf.

PGA Show Outdoor Demo Day, Tuesday, Jan. 24: Open exclusively to PGA Professionals and invited retailers, the PGA Show Outdoor Demo Day features nearly 100 top golf companies within 200+ hitting bays, practice greens and the vendor village of the 42-acre Orange County National Golf Center.

Instructional Workshops featuring leading PGA Professional teachers provide insight into becoming a world class teacher, instructor, and coach to today’s consumers (pre-registration required). The PGA Show Outdoor Demo Day is open to PGA Professionals and media, 9 a.m. – 5 p.m.; to invited golf retailers noon – 5 p.m.

AGM Product Preview & Buyers’ Reception, Jan. 24: On the eve of the PGA Show opening, the Association of Golf Merchandisers hosts the annual Product Preview & Buyers’ Reception at the Orange County Convention Center, 5 – 7 p.m.

64th PGA Merchandise Show, Jan. 25-27

Wednesday through Friday, January 25-27, 2017

8:30 a.m. – 6:00 p.m. – January 25-26 | 8:30 a.m. – 3:00 p.m. – January 27

Orange County Convention Center, Orlando, Florida

Product Presentations: Nearly 1,000 top golf companies and brands within nearly 1 million gross square feet of interactive exhibit, demonstration and presentation space create the world’s largest business-to-business golf event.

PGA Forum Stage: The PGA of America and industry leaders address the industry’s most pressing topics, player development initiatives, new equipment introductions, golf employment, teaching best practices, merchandising ideas and more.

PGA Show Education Conference: The PGA Show Education Conference is a multi-dimensional program providing unprecedented professional development opportunities in a variety of learning environments, Jan. 24-27. The 2017 conference will offer outdoor instructional workshops, certification programs and education seminars focusing on

Golf Fitness, Wellness & Instruction:The PGA Show Golf Fitness, Wellness & Instruction area, presented by TPI and the Club Spa Association, focuses on health benefits of golf along with the stage presentations and products that aid in increasing performance.

Inventor’s Spotlight: The United Inventors Association (UIA) returns to host the Inventor’s Spotlight exhibitor pavilion, a specialty area for innovative new products or services not yet available in the marketplace.

Indoor Demo Days at the ETC: The country's largest indoor golf range and equipment test center, Indoor Demo Days allows attendees to experience hands-on testing of the newest equipment and the latest advances in technology and design from leading golf companies within 47 hitting bays, a putting green and a PGA Short Game Challenge Area.

New Product Zone: The popular “New Product Zone,” a PGA Show floor destination that some 87 percent of attendees visit, will showcase hundreds of the newest equipment, apparel, products and accessories in one convenient Show floor setting.

PGA Show Golf Travel Pavilion: The latest resort, golf facility and travel services from destinations such as Ireland, Scotland, Wales, Australia, Mexico and more will be featured in the travel pavilion Performance & Sports Textile Sourcing - Fabric mills and factories from around the world will exhibit the latest developments in athletic and golf-related apparel in the Pavillion.

Performance & Sports Textile Sourcing: Fabric mills and factories from around the world will exhibit the latest developments in athletic and golf-related apparel in the Performance & Sports Textile Sourcing area of the PGA Show Floor. Complimentary education sessions will provide insight into technical fabric innovations, international trade policies, American manufacturing and duty-free sourcing.

Golf Channel “Morning Drive” Live: Bringing the excitement of the industry-only PGA Merchandise Show to golf enthusiasts and consumers, Golf Channel’s “Morning Drive” will broadcast live each morning from the PGA Show floor, Jan. 25-27. Additionally, “Morning Drive” will be live from the PGA Show Outdoor Demo Day, Jan. 24.

SiriusXM PGA TOUR Radio, SiriusXM’s exclusive 24/7 golf channel, will air more than 34 hours of coverage from the PGA Show Demo Day at the Orange County National Golf Center and PGA Merchandise Show at the Orange County Convention Center. The SiriusXM PGA TOUR Radio channel is available to listeners nationwide on satellite radios (Sirius channel 208, XM channel 92) and on the SiriusXM app. For more info on the channel go to

SiriusXM’s set will showcase live shows hosted by some of the most enlightening and entertaining voices in golf including Bob Ford, Hank Haney, David Leadbetter, Golf Channel’s Michael Breed, Chris DiMarco, John Maginnes, Carl Paulson, Frank Darby, Brian Crowell, Matt Adams, Brian Katrek, Ben Shear, Greg Warmoth and Taylor Zarzour.

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