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Sports Tracker relaxed breakfast and run was a welcome addition to CES

Away from the crowded hotel lobbies, the long lines at the mega press events and the miles of aisles at the convention centers was a low key, but important event taking place early morning on Wednesday and Thursday of CES week in Las Vegas. Sports Tracker, the award-winning application and online sports tracking service developed by a passionate team of outdoor sports enthusiasts along with a legion of loyal users, hit Vegas to help people train better, connect through sports, and live healthier, happier lives. All while using innovative products and their mobile phones. Select media members were joined by Sports Tracker staff and three Olympic gold medalists is David Boudia (Diving), Kaitlyn Farrington (Snowboard Halfpipe) and Brianna Rollins (Rio 110m Hurdles).

This not only was a chance to network and hear the latest about the Sports Tracker app, but also an opportunity to pick the brain of these elite athletes and learn what is important to them when it comes to wearables.

Wearable technology is no longer the domain of technophiles alone; it is now part of the larger consumer community. What began as data collection for competitive athletes has now expanded into the worlds of fashion and health, and increasingly into Internet of Things. Yet as wearable technology consistently breaks through new boundaries, it is in the realm of fitness and sports that it has joined the mainstream. CTA Market Research estimates that 5% of U.S. households in 2014 owned an activity/fitness tracker; by 2016 the number had increased fourfold to 20% of U.S. households, and there is no end in site.

Heikki “Hexa” Norta, the Chief Digital Officer at Amer Sports says Amer Sports is only doing part of the work when it comes to "digitizing" the sports tracking and wearable industry and platform. "Today, after millions of downloads and with an ever-increasing group of active trackers worldwide, we’re still the same sports enthusiasts and mobile geeks ourselves who want to carry on developing Sports Tracker and help people train better and enjoy themselves."

The iOS version of Sports Tracker with more social features launched at CES 2017.

"Thee are over 8,000 different sports and activities in the world," continued Norta. "So we are launching a new initiative called "Move Sense." It's a tiny sensor with artificial intelligence (built in) and an API where any developer can create sports-specific apps."

This has huge potential for niche sports that have long been neglected when it comes to wearable technology. This event not only showed off an app and device, but media and world class athletes were able to use it on the spot. Following a fun run, a nutritious breakfast was served to attendees and the day was off to a "running" start.

The new Sports Tracker is reliable, easy to use and a powerful tool whether you’re into running, cycling, walking, or any other type of activity or exercise. Best of all, you don’t have to go it alone! With users from 200+ countries, Sports Tracker is the social sports tracking application and service that started it all. Powerful social features let you share your progress and photos with friends and followers, motivating you to stay on track with your training.

Media at CES 2107 were able to try and use the new Sports Tracker along with a Heart Rate Belt.

You can download the current version of the app here:

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