The new Holiday Shopping survey through IPSOS Public Affairs and found that Cyber Monday took over as the top shopping holiday of the year in popularity. The study also found that nine in ten shoppers are shopping online consistently, while mobile holiday shopping is up over 43% from 2014. I wanted to share with you some of the top insights we found since you've previously written about holiday shopping and consumer trends.
Top Items Consumers are Buying this Holiday Season
Clothing Electronics Gift Cards Toys Video Games & Equipment
Top Consumer Brands & Stores to be Shopped this Holiday Season
Amazon Walmart Target Kohl's Best Buy
It looks like online shopping is one trend that won't be going away anytime soon.
"Consumers realize that fighting the crowds for doorbuster deals isn't worth it anymore. With the convenience of online shopping, shoppers are able to purchase just about anything they can imagine from the comfort of their own home and score the same deals or even better as they would in-store," said Offers.com General Manager Howard Schaffer. "I believe this is why we are seeing the shift in consumers shopping more on Cyber Monday and more online on Black Friday."
Cyber Monday Shopping Trends
Cyber Monday is the most popular shopping holiday this year with 69% (Up from 54% in 2015) of those surveyed saying they will shop.
Online- 54% In-Store- 12% Mobile Device- 14% Social Media- 3% Not Shopping- 31%
Black Friday Shopping Trends
20% more people will be shopping this Black Friday compared to last year (55% in 2015 vs 66% in 2016).
Online- 36% In-Store- 36% Mobile Device- 11% Social Media- 3% Not Shopping- 34%
Mobile Shopping Trends
Compared to last year's results, consumers are more likely to use their mobile devices when holiday shopping; a market trend that is up 12.5% this year and up 43% from 2014.
Compared to last year’s results, consumers are much more likely to use their mobile devices when holiday shopping; a market trend that is up 12.5% this year and up 43% from 2014.
This year, 63% of people surveyed plan on using their mobile devices compared to 56% in 2015 and 44% in 2014. More than one-third (35%) of Americans will use their mobile phones to look for coupons and deals when holiday shopping, and also to compare products at different stores (34%). Another 32% will check out product reviews, while three in ten further say they will use their phone to actually make purchases (32%). Millennials continue to stand out here, being among those most likely to say that they plan to use their mobile device when shopping this holiday season (86%, ages 18-34 vs. 53%, 35+).