150,000 attendees to SEMA 2025

The 2025 SEMA Show wrapped up four exciting days in Las Vegas, reinforcing its role as the automotive aftermarket’s most influential business event. With more than 153,000 attendees from 140 countries and regions, 2,300 exhibiting brands – including 500 first-time exhibitors – and more than 2,500 members of the global media, the Show delivered a concentrated environment for innovation, collaboration, and growth. Its impact extends well beyond SEMA Week, serving not only as a center for international business, but also as the epicenter of automotive culture and lifestyle, connecting the aftermarket to millions of enthusiasts worldwide and fueling growing interest and demand for industry products.

Driving Global Business Forward

The SEMA Show serves as a dynamic crossroads for commerce and creativity, where the industry’s top innovators and brands gather to define the future of automotive performance and personalization. This year spotlighted ingenuity and resilience, offering a launchpad for product debuts, strategic partnerships, and forward-looking insights.

“The SEMA Show is a global pop-up marketplace where business and culture intersect,” said Tom Gattuso, SEMA Vice President of Events. “This year highlighted the industry’s ability to adapt and innovate, from emerging propulsion technologies to next-generation customization trends. By connecting manufacturers, buyers, and enthusiasts in one dynamic environment - and extending the connection well beyond the Show itself - it continues to shape the future of automotive performance, personalization, and industry direction.”

Innovation to Power the Future

Innovation ran through every hall and activation. A broad spectrum of propulsion technologies, from internal combustion and hybrids to hydrogen and battery-electric platforms, stood alongside advancements in materials, connectivity, and design. Between the Show floor and New Products Showcase, organized into 15 distinct product categories, thousands of new innovations debuted, underscoring the industry’s relentless drive to evolve and push boundaries. The future of ADAS was also on display from market leaders introducing the latest tools and equipment to repair and modify vehicles, and conversations about the future were facilitated in in the new ADAS Showcase feature.

The Pinnacle of Personalization

The 2025 SEMA Battle of the Builders Presented by Mother’s Polish celebrated the industry’s most innovative custom builds. This year’s category winners included Troy Trepanier’s handcrafted 1936 Ford Roadster (Overall Champion), Tim Franklin’s refined 1960 Porsche 356, Thomas Dickerson’s standout 1967 Chevrolet C10, and Ron Jones’ radically reimagined 1973 VW Thing, each setting new benchmarks for creativity and craftsmanship.

Headline Reveals and Cultural Impact

OEMs leveraged the Show to launch bold concepts blending heritage with innovation, reinforcing commitments to performance, personalization, and alternative propulsion.

Ford showcased its Ford Custom Garage packages, including performance accessories for the F-150 Raptor R and previews of future customization options.

Honda highlighted race-inspired builds under its HRC Performance Parts banner, reinforcing its motorsports heritage.

Mopar/Stellantis drew attention with the Ram 1500“The Dude,” a retro sport truck concept, and the Dodge SIXPACK Charger concept — a 550-hp twin-turbo build featuring carbon-fiber aerodynamic enhancements.

Nissan introduced off-road and performance concepts, including a rugged Frontier Project Adventure and a track-focused Z

NISMO showcase, complemented by immersive experiences and branded merchandise.

Toyota unveiled the Camry GT-S, Tacoma H2-Overlander, and revived the Scion name with the Scion 01 hybrid side-by-side, emphasizing creativity and versatility across segments and powertrains.

These reveals reflect a broader vision: connecting enthusiasts through factory-backed customization, alternative fuels, and storytelling that resonates across generations.