The next time you stop and stare at one of those amazing video walls, consider how far this segment of the industry has come in such a short period of time.
The global market for video walls in 2017 had shown a growth in market value of $6.4 billion, which highlight a 47% year-on-year growth. Futuresource’s 2018 report into video wall display solutions provides a comprehensive analysis into the worldwide market for large-scale displays. Trends in three distinct, yet related, technologies for the stability of Rear Projection Cubes (RPC), explosive growth for LCD and high value for Narrow Pixel Pitch (NPP) LED have been showing a solid performance.
The stability of Rear Projection Cubes (RPC) has displays that have been extremely resilient in the market, with 35,800 units showing only a minor 8% decline. RPC is showing a definite ability to fend off the attacks from both LCD and Narrow Pixel Pitch LED.
Graham Cooke, Market Analyst at Futuresource Consulting comments, “Once the newer technologies can improve their reliability, RPC’s market share will begin to drop, but this isn’t going to happen immediately. Even by the end of the forecast period, volumes will still be about 20,000.”
The market for LCD video wall technologies is booming, reaching 1.3 million units, the technology showed a 45.8% growth. The worldwide growth was centred in China, where brands like Hikvision and Dahua helped account for two-thirds share of all LCD video wall sales. If the data from China is removed then the growth in other worldwide territories would be much smaller at 17.4%.
NPP Led also had a great year with values growing by 50% to reach $1.7 billion - equating to an area 148,000 m2. “This product saw huge technological advances, with Flip Chip, Chip-on-Board, Micro and Mini LED all becoming available on new products and creating new opportunities where those products could be used,” stated Cooke.
New products were also brought to market, with the addition of more vendors entering the space and global display powers like Samsung and Sony becoming significantly more relevant. The giants are not the only brands to be investigating and launching NPP LED products, as companies across the globe begin to challenge the Chinese dominance of the marketplace.
Cooke also notes there is a shift towards a wider global market, “Products are starting to trickle down from the more premium categories, and this movement into more everyday space will encourage the market to move to the next level.”