Epson is bringing its brand to brand new audience. Viewers got a peek on Feb. 4, in the two hour Pre-Game show leading up to The Big Game, Epson's new commercial for its EcoTank Supertank printers is set to connect with small businesses and broaden awareness of key technology benefits for working professionals. The cartridge-free EcoTank features easy-to-fill, supersized ink tanks for up to two years of ink in the box, an equivalent to about 30 ink cartridge sets. The printer also allows business professionals to enjoy savings of up to 80 percent ink with low-cost replacement bottles.
The campaign supports Epson’s commitment to support the future of business with their technology solutions, and illustrates this in the commercial where a small business utilizes the WorkForce ET-4750 EcoTank printer throughout their workday, highlighting the long-lasting supersized ink tanks. This campaign will also be featured on radio network partners such as iHeart Radio, NPR, The Kim Komando Show, and others.
You can watch the spot here:
“Epson is focused on developing technology solutions for our business customers that drive results, work efficiently and allow them to flourish and innovate,” said Dan Murphy, International Marketing Communications, Epson America. “Because the Big Game and Winter Olympics reach a wide range of business professionals – ranging from the entrepreneur to the CEO of Fortune 100 companies – we feel it is the optimal medium to expand our commitment to the business community. We believe in creating real connections with our customers and are delighted to continue our partnership with NBC stations to reach small business communities far and wide.”
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.