Stun guns are a popular, non-lethal self means of self-defense on the market, as they an slow or stop an assailant instantly, giving their users precious minutes to escape and find help. False claims and misleading information has become a prevalent issue in the industry of stun gun marketing. The stun gun market is completely unregulated, allowing outrageous marketing claims to go unchecked. The claims have lead to a company called, SABRE, to warn consumers about false stun gun claims being made that may lead people to a false sense of security.
SABRE is one of the leading self defense brands, trusted by police and consumers worldwide. They provide the best-in-class personal safety, home security and law enforcement products to maximize your safety. They strive to educate and empower their customers - so that, in the face of danger, you and your loved ones are equipped with not only powerful products, but knowledge as well. Their mission is to keep consumers safe, that is why they have decided to launch a national campaign and release a video to educate consumers on stun guns and how they can protect themselves from misleading information.
David Nance, SABRE CEO / VP of Sales & Marketing, and his team of personal safety experts launched the campaign due to inflated claims some companies are making about their brands’ stun gun strength. “Stun gun voltage is one of the biggest and most dangerous myths in personal safety,” said Nance. “The false claims these companies are making about the strength of their guns may give people a false sense of security.”
Nance states that according to a United States Department of Justice (DOJ) / National Institute of Justice report in relation to stun guns, reviews that voltage is only one part of the equation, and a small one at that.
“Exaggerated voltage claims, ranging up to even 300 million volts, sound impressive, but are simply not possible, let alone true. The maximum voltage that can jump across the average sized stun gun’s contacts is only 30,000 volts. Any guns claiming more than that are defying the laws of physics," said Nance.
The DOJ report stated that, “ delivered charge is the best indicator of electrostimulation.” Nance continues by stating, “What really makes a stun gun effective is the strength of its charge (measured in microcoulombs - µc). A stun gun with a rating of 0.5-1.0 µc will produce pain, while one with a charge of 1.0 µc or greater produces unbearable pain—and therefore, greater protective power. SABRE® Stun Guns provide this advanced level of charge.”
SABRE stun guns are manufactured to be as effective and powerful as possible and have been tested by Rassettica, North America’s leading testing company, to provide peace of mind to consumers. The consumer education campaign is important to the company as they set the record straight about false stun gun claims. SABRE is charging forward to bring transparency to the stun gun industry along with best products for protection of its consumers.